Privacy Policy

Effective Date: January 1, 2024
Last Updated: November 14, 2025

1. Introduction

Welcome to SiteRekon (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website SEO auditing and performance monitoring platform (the “Service”).

By accessing or using SiteRekon, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect
2.1 Personal Information You Provide

When you register for an account or use our Service, we may collect the following personal information:

  • Account Information: Full name, email address, password, company/organization name
  • Profile Information: Job title, phone number, profile picture, timezone preferences
  • Billing Information: Payment card details, billing address, tax identification numbers (processed securely through Stripe)
  • Communication Data: Information you provide when contacting our support team or responding to surveys
2.2 Website and SEO Data

To provide our SEO auditing services, we collect and process:

  • Website URLs: Domain names and URLs you submit for auditing
  • Technical Data: Meta tags, headers, page speed metrics, mobile responsiveness data
  • Performance Metrics: Core Web Vitals, page load times, resource sizes
  • SEO Analytics: Keyword rankings, backlink data, search console metrics (if you connect your Google Search Console)
  • Audit History: Historical records of your website audits and performance tracking
2.3 Automatically Collected Information

When you access our Service, we automatically collect certain information:

  • Device Information: IP address, browser type and version, device type, operating system
  • Usage Data: Pages visited, features used, time spent, click patterns, navigation paths
  • Log Data: Access times, error logs, API request logs
  • Cookies and Tracking: Session identifiers, authentication tokens, preference cookies
2.4 Third-Party Integrations

If you connect third-party services to SiteRekon:

  • Google Services: Search Console data, Analytics data (with your authorization)
  • OAuth Data: Profile information from connected services
3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Delivery
  • Create and manage your account
  • Process and fulfill your service requests
  • Perform SEO audits and generate reports
  • Track website performance over time
  • Send scheduled audit reports and notifications
3.2 Payment Processing
  • Process subscription payments and manage billing
  • Prevent fraudulent transactions
  • Issue invoices and receipts
3.3 Communication
  • Send account-related notifications and updates
  • Respond to your inquiries and support requests
  • Send service announcements and security alerts
  • Deliver marketing communications (with your consent)
3.4 Service Improvement
  • Analyze usage patterns to improve features
  • Develop new features and functionality
  • Conduct research and analytics
  • Optimize performance and user experience
3.5 Security and Compliance
  • Detect and prevent security incidents
  • Monitor for fraudulent activity
  • Comply with legal obligations
  • Enforce our Terms of Service
4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

4.1 Service Providers

We work with trusted third-party service providers who assist us in operating our Service:

  • Stripe: Payment processing (PCI DSS compliant)
  • SendGrid: Transactional and marketing emails
  • Cloud Hosting: Data storage and infrastructure
  • Analytics Services: Usage analytics and monitoring

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required by law or in response to:

  • Court orders or legal process
  • Requests from law enforcement or government agencies
  • Protection of our rights, property, or safety
  • Prevention of fraud or security issues
4.3 Business Transfers

If SiteRekon is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and your choices regarding your information.

4.4 With Your Consent

We may share your information with third parties when you give us explicit consent to do so.

5. Data Security

We implement industry-standard security measures to protect your information:

  • Encryption: Data in transit is protected using TLS/SSL encryption
  • Access Controls: Strict access controls and authentication requirements
  • Password Security: Passwords are hashed using industry-standard algorithms
  • Secure Payment Processing: PCI DSS compliant payment processing through Stripe
  • Regular Security Audits: Ongoing security assessments and monitoring
  • Data Backup: Regular encrypted backups of your data

Important:While we implement robust security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to provide our Service and fulfill the purposes outlined in this Privacy Policy:

  • Active Accounts: Account data is retained while your account is active
  • Inactive Accounts: Data may be retained for up to 90 days after account deletion
  • Audit Reports: Historical audit data is retained as long as your account is active
  • Financial Records: Billing and payment records are retained for 7 years for tax and legal compliance
  • Log Data: Server logs are retained for 90 days for security purposes

You may request deletion of your account and associated data at any time through your account settings or by contacting support.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability
  • Request a copy of your personal information
  • Export your audit reports and data
  • Receive your data in a machine-readable format
7.2 Correction and Update
  • Update your account information in your profile settings
  • Request correction of inaccurate information
7.3 Deletion
  • Delete your account from account settings
  • Request deletion of specific data
  • Right to be forgotten (where applicable)
7.4 Marketing Communications
  • Opt-out of marketing emails via unsubscribe link
  • Manage notification preferences in account settings
7.5 Cookies and Tracking
  • Control cookies through browser settings
  • Opt-out of analytics tracking

To exercise these rights, please contact us atprivacy@siterekon.com

8. International Data Transfers & Privacy Laws
8.1 GDPR (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under GDPR:

  • Right to data portability
  • Right to object to processing
  • Right to restrict processing
  • Right to lodge a complaint with a supervisory authority

Our legal basis for processing your data: Contract performance, legitimate interests, legal compliance, and consent.

8.2 CCPA (California Users)

California residents have specific rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to say no to the sale of personal information
  • Right to access personal information
  • Right to equal service and price

Note: We do not sell personal information.

8.3 International Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

9. Children’s Privacy

SiteRekon is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately at privacy@siterekon.com.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

Types of Cookies We Use:
  • Essential Cookies: Required for authentication and security (cannot be disabled)
  • Functional Cookies: Remember your preferences and settings
  • Analytics Cookies: Help us understand how you use our Service
  • Performance Cookies: Monitor and improve Service performance

You can control cookies through your browser settings. Note that disabling certain cookies may affect Service functionality.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

  • Update the “Last Updated” date at the top of this page
  • Notify you via email if you have an account
  • Display a prominent notice on our Service

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes become effective constitutes your acceptance of the revised Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

General Inquiries:

support@siterekon.com

Privacy Officer:

privacy@siterekon.com

Mailing Address:

SiteRekon
Attn: Privacy Officer
2125 Biscayne Blvd, Ste 204 #21587
Miami, Florida 33137
United States

We aim to respond to all inquiries within 30 days.